# Dura Challenge

> The #DuraChallenge for Daddy Yankee's 2018 single drew dancers aged up to 90, and Oprah.

- Owner: Daddy Yankee
- Kind: Activity
- Sector: Entertainment
- Seed date: 2018-01-19
- Peak date: Week of Feb 19, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 22 (Niche), v1.2
- Mechanics: Challenge, Remixable template, Platform jump

## Summary

Daddy Yankee released Dura on January 18, 2018. Andrea Valdiri posted a dance to it a day later and he reposted it. Fans around the world posted their own versions on Instagram, then YouTube and TikTok, and Oprah joined in August.

## Timeline

- 2018-01-18 — Daddy Yankee (Audio) — Daddy Yankee released the single Dura. His label said he started an Instagram action alongside the release.
- 2018-01-19 — Andrea Valdiri (Instagram) — Andrea Valdiri posted an Instagram video of herself dancing to Dura, the earliest participant post found.
- 2018-01-24 — Daddy Yankee (Instagram) — Buena Música reported Daddy Yankee had posted a Dura video to Natti Natasha's profile the day before.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dura-challenge

Cite as: How It Spread (2026). “Dura Challenge.” Case HIS-00925. Spread Score v1.2: 22/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00925