# Durex Annu Kapoor true-friend advertisement

> A repost of Annu Kapoor’s Durex ad showed 806,600 live X post views at lookup.

- Owner: Durex India; Youngun (creative agency)
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2024-10-17
- Peak date: Week of Oct 18, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 29 (Niche, provisional), v1.2
- Mechanics: Response chain, Controversy, Transgression, Platform jump, Press loop

## Summary

Durex cast Annu Kapoor in a friendship monologue ending with a condom reveal. X reposts and Reddit jokes compared it with his pan masala ads. Reaction coverage led to an actor interview and trade debate about the creative.

## Timeline

- 2024-10-17 — Durex India / Annu Kapoor (Instagram) — Durex India posted Kapoor’s friendship monologue with a Close Fit condom reveal and a collaboration label.
- 2024-10-17 — The Cinéprism / Mufaddal Vohra (X) — The Cinéprism shared the plot twist; Vohra quoted it with a joke about India’s batting lineup.
- 2024-10-17 — r/bollywoodmemes users (Reddit) — A Bollywood meme thread shared the ad, and commenters said they had expected Rajshree pan masala.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/durex-annu-kapoor-true-friend

Cite as: How It Spread (2026). “Durex Annu Kapoor true-friend advertisement.” Case HIS-00730. Spread Score v1.2: 29/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00730