# Durex: 18 Years. 2 Virgins.

> Durex turned 18 IPL seasons into a sex joke that reached cricket fans and the press.

- Owner: Durex India
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2025-06-03
- Peak date: 2025-06-03
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Platform jump, Press loop, Controversy

## Summary

Durex compressed the two titleless finalists into a short sporting innuendo. Alongside Social Samosa, exchange4media relayed the creative on LinkedIn and praised its timing. Cricket forums and Hindi reporting carried the joke and objections to its framing.

## Timeline

- 2025-06-03 — @durex.india (Instagram) — Durex India posted a graphic calling the titleless IPL finalists virgins.
- 2025-06-03 — The Free Press Journal (Press) — The Free Press Journal reported the post had gone viral before the final.
- 2025-06-03 — Social Samosa (Open web) — Social Samosa reposted the creative on LinkedIn at 10:24 UTC.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/durex-ipl-final-two-virgins

Cite as: How It Spread (2026). “Durex: 18 Years. 2 Virgins..” Case HIS-00731. Spread Score v1.2: 44/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00731