# Emily in Paris

> Netflix said 58 million households chose to watch Emily in Paris.

- Owner: Netflix (distributor); MTV Entertainment Studios, Darren Star Productions and Jax Media (producers)
- Kind: Series
- Sector: Entertainment
- Seed date: 2020-10-02
- Observed peak date: Week of Oct 9, 2020
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 63 (Viral), v1.2
- Mechanics: Controversy, Platform jump, Press loop

## Summary

The series premiered on Netflix, then French criticism and online jokes drew press coverage. Lyst reported increases in clothing searches, and Netflix renewed the show. Later seasons added retail tie-ins and sponsored launch campaigns.

## Timeline

- 2020-07-13 — Netflix / MTV Studios (Press) — Netflix acquired the series from Paramount Network before its premiere.
- 2020-09-01 — Netflix (YouTube) — Netflix released a teaser, and Lily Collins announced the October 2 premiere on Instagram.
- 2020-10-02 — Netflix / Darren Star (Open web) — Netflix released the first season of Emily in Paris.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/emily-in-paris

Cite as: How It Spread (2026). “Emily in Paris.” Case HIS-01277. Spread Score v1.2: 63/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01277