# Emily Zugay’s logo redesigns

> Her first three parody logo redesign videos drew over 37 million TikTok views.

- Owner: Emily Zugay
- Kind: Creator moment
- Sector: Culture (no sector)
- Seed date: 2021-09-08
- Peak date: 2021-09-22
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Response chain, Brand pile-on, Platform jump, Press loop, Visible in use, Scarcity drop

## Summary

Zugay posted parody logo redesigns on TikTok. Brands replied and adopted her designs; the Lions printed shirts and Microsoft changed store signage. Paid follow-ups led to an AXE can that the campaign team said sold out on Walmart’s website.

## Timeline

- 2021-09-08 — Emily Zugay (TikTok) — Emily Zugay posted a TikTok redesigning the Starbucks, H&R Block and Apple logos.
- 2021-09-11 — Emily Zugay (TikTok) — Zugay posted a second video redesigning Target, TikTok and NASA logos.
- 2021-09-15 — Emily Zugay (TikTok) — Zugay posted requested redesigns for NASCAR, Tampax, The Washington Post and Tinder.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/emily-zugay-logo-redesigns

Cite as: How It Spread (2026). “Emily Zugay’s logo redesigns.” Case HIS-00145. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00145