# EPIK AI Yearbook

> EPIK’s AI yearbook portraits took the app to number 1 on the U.S. App Store.

- Owner: SNOW Corporation
- Kind: App & software
- Sector: Technology
- Seed date: 2023-09-18
- Peak date: Week of Oct 6, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Shareable output, Challenge, Platform jump, Press loop, Controversy, Dupe economy

## Summary

SNOW released AI Yearbook in September. K-pop idols and TikTok users shared portraits, followed by Keke Palmer on Instagram. EPIK topped the U.S. App Store, strained its servers and drew competing yearbook features.

## Timeline

- 2023-09-18 — SNOW Corporation (App stores) — SNOW released the AI Yearbook feature in EPIK.
- 2023-09-19 — EPIK users (App stores) — EPIK began gaining downloads, according to Apptopia.
- 2023-09-27 — Sooyoung and Jeongyeon (Instagram) — K-pop idols helped popularize AI Yearbook on social media around this date.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/epik-ai-yearbook

Cite as: How It Spread (2026). “EPIK AI Yearbook.” Case HIS-00149. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00149