# Evian "Roller Babies"

> Evian's roller-skating baby ad claimed a world record with 45 million online views.

- Owner: Evian (Danone)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2009-07-01
- Milestone date: 2009-11-09
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 43 (Notable, provisional), v1.3
- Mechanics: Mystery & lore, Platform jump, Press loop, Response chain, Controversy

## Summary

Evian released Roller Babies online, then bought homepage placement and paid bloggers per view. Viewers shared it across social sites, and record coverage followed. The record is a milestone anchor. Later sales reports differed in scope and attribution.

## Timeline

- Jun 2009 — Evian / BETC (YouTube) — Evian released baby-dance teasers that directed viewers to a website announcing the July premiere.
- 2009-07-01 — EvianBabies (YouTube) — Evian posted the international Roller Babies film on YouTube, according to contemporary Wikinews coverage.
- 2009-07-02 — The Guardian (Press) — The Guardian previewed Evian's online and television campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/evian-roller-babies

Cite as: How It Spread (2026). “Evian "Roller Babies".” Case HIS-01581. Spread Score v1.3: 43/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01581