# Extra Gum: The Story of Sarah & Juan

> Extra’s agency reported 88 million views on an unpaid repost of its gum love story.

- Owner: Wrigley / Extra Gum
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2015-10-07
- Peak date: Week of Oct 15, 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable, provisional), v1.2
- Mechanics: Platform jump, Press loop, Response chain, Shareable output, Transgression

## Summary

Extra launched a paid online love story. An unpaid Facebook repost dominated reported views, and the soundtrack entered sales and radio charts. An award entry credited the campaign with lifting weekly sales growth to 9.5%.

## Timeline

- 2015-10-07 — Extra Gum (YouTube) — Extra Gum uploaded The Story of Sarah & Juan to YouTube with paid online support.
- 2015-10-07 — Sebastian L. (@Sebas4th) (X) — Sebastian L. tweeted the film and said it made him cry.
- 2015-10-08 — Adweek (Press) — Adweek featured the film as its Ad of the Day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/extra-the-story-of-sarah-and-juan

Cite as: How It Spread (2026). “Extra Gum: The Story of Sarah & Juan.” Case HIS-00154. Spread Score v1.2: 46/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00154