# Facebook Marketplace: Yes, Couch!

> A $0 Marketplace listing turned Jeremy Allen White’s ad couch into a TV giveaway.

- Owner: Facebook (Meta); Mojo Supermarket / Creative X
- Kind: Campaign
- Sector: Retail
- Seed date: 2024-01-11
- Milestone date: Week of Jan 12, 2024
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Platform jump, Press loop, Mystery & lore, Visible in use

## Summary

Facebook and Mojo Supermarket listed the couch from Jeremy Allen White’s Calvin Klein ad for free. Interview Magazine shared it on X, Reddit users discussed it, and press covered the listing. A planned Drew Barrymore partnership gave it to Fernanda Clark.

## Timeline

- 2024-01-04 — Calvin Klein (Open web) — Calvin Klein launched Jeremy Allen White’s underwear campaign.
- 2024-01-11 — Facebook / Mojo Supermarket; Kate Krupa listing (Facebook) — Kate Krupa listed the ad’s red corduroy couch for free on Facebook Marketplace.
- 2024-01-11 — Mojo Supermarket (Instagram) — Mojo Supermarket posted the listing and acknowledged placing the couch on Marketplace.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/facebook-marketplace-yes-couch

Cite as: How It Spread (2026). “Facebook Marketplace: Yes, Couch!.” Case HIS-00156. Spread Score v1.2: 48/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00156