# Fazit Glitter Freckle Patches

> Fazit reported over $1 million in freckle-patch sales after Taylor Swift wore them.

- Owner: Fazit
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Apr 2024
- Peak date: Week of Oct 7, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Visible in use, Identity badge, Maker origin, Platform jump, Press loop

## Summary

Fazit launched glitter freckles in April with gifted Coachella samples. Swift wore them in October; Fazit reported over $1 million in product sales in two days. The founder’s reaction video drew press, and CVS distribution followed.

## Timeline

- Apr 2024 — Fazit (Open web) — Fazit launched its glitter freckle makeup patches in April.
- Apr 2024 — Fazit / gifted friends (Instagram) — Fazit sent samples to friends at Coachella, whose Instagram Reels promoted the patches.
- Apr 2024 — Fazit customers (Open web) — Buttelman said the launch sold 100,000 units before stock reached the warehouse.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/fazit-glitter-freckle-patches

Cite as: How It Spread (2026). “Fazit Glitter Freckle Patches.” Case HIS-00735. Spread Score v1.2: 27/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00735