# Fearless Girl

> A Wall Street statue drew 4.6 billion Twitter impressions in a campaign report.

- Owner: State Street Global Advisors
- Kind: Campaign
- Sector: Finance
- Seed date: 2017-03-07
- Peak date: Week of Apr 18, 2017
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable), v1.2
- Mechanics: Pairing, Platform jump, Press loop, Controversy, Political adoption, Visible in use

## Summary

State Street installed a girl opposite Charging Bull, then visitors shared photos and petitioned to keep her. The city retained the statue and later moved it to the NYSE. SSGA reported board changes; a pay settlement and replica-rights dispute drew further coverage.

## Timeline

- 2017-03-07 — State Street Global Advisors (Open web) — State Street installed Kristen Visbal’s bronze girl opposite Charging Bull in New York.
- 2017-03-07 — Public Twitter users (X) — The campaign reported over a billion Twitter impressions in its first twelve hours.
- 2017-03-07 — The Wall Street Journal (Press) — The Wall Street Journal covered State Street’s call for women directors and displayed a photo of Fearless Girl.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/fearless-girl

Cite as: How It Spread (2026). “Fearless Girl.” Case HIS-00160. Spread Score v1.2: 50/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00160