# Feastables

> MrBeast's chocolate brand reported over $10 million in sales within its first months.

- Owner: Feastables / Beast Industries; Jimmy Donaldson (MrBeast), founder
- Kind: Product
- Sector: Food & beverage
- Seed date: 2022-01-29
- Milestone date: 2022-06-06
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable), v1.2
- Mechanics: Real-world spectacle, Fandom mobilisation, Controversy

## Summary

Feastables launched online with prize codes and reported over one million bars sold in 72 hours. A factory-contest video followed, then Walmart and other retail expansion. Fan shelf-cleaning became a controversy; later company documents reported slower sales-volume growth.

## Timeline

- 2022-01-29 — Feastables / MrBeast (Open web) — Feastables began selling three chocolate bars online with a sweepstakes for a place in a chocolate-factory video.
- 2022-01-29 — Mashable / Tim Marcin (Press) — Mashable reviewed samples of all three bars and described the factory giveaway.
- 2022-01-31 — Dexerto / Virginia Glaze (Press) — Dexerto reported an Instagram tasting by MrBeast, Logan Paul and Casey Neistat.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/feastables

Cite as: How It Spread (2026). “Feastables.” Case HIS-01207. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01207