# Focus Friend

> A knitting bean helped Focus Friend reach No. 1 among free US iPhone apps.

- Owner: Hank Green and Honey B Games
- Kind: App & software
- Sector: Technology
- Seed date: 2025-07-23
- Milestone date: 2025-08-19
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 25 (Niche), v1.3
- Mechanics: Press loop, Pairing

## Summary

Focus Friend soft-launched in July. After Hank and John Green posted about it in August, the app reached No. 1 among free US iPhone apps. Appfigures later estimated 1.9 million installs.

## Timeline

- 2025-07-23 — Hank Green and Honey B Games (App stores) — Focus Friend launched on July 23, according to 36Kr; TechCrunch reported a July soft launch.
- 2025-08-17 — Hank Green (Threads) — Green posted on Bluesky that Focus Friend was fourth among App Store productivity apps.
- 2025-08-18 — TechCrunch (Press) — TechCrunch reported the app had risen to fourth among free apps and second in productivity.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/focus-friend-app-surge-2025

Cite as: How It Spread (2026). “Focus Friend.” Case HIS-01904. Spread Score v1.3: 25/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01904