# Ford Capri: The Legend…Is Back

> Ford and Born Social claimed 424 million in earned social reach for the Capri campaign.

- Owner: Ford of Europe; Born Social (social campaign agency)
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2024-06-27
- Peak date: Week of Jul 16, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable), v1.2
- Mechanics: Mystery & lore, Real-world spectacle, Controversy, Press loop, Newsjacking

## Summary

Ford staged Cantona’s goat sightings and creator posts before unveiling the electric Capri. Reactions reached X, Reddit and press. Born Social claimed 424 million in earned social reach; criticism of the SUV name also became coverage.

## Timeline

- 2024-06-13 — Ford / Eric Cantona (Open web) — Cantona filmed with a goat outside The Victoria pub in Bermondsey.
- 2024-06-27 — Ford (Group chats) — A Comeback Cars print teaser sent readers to a WhatsApp bot that supplied car images and a reveal date.
- 2024-06-27 — expiredfilmclub (Instagram) — Expired Film Club posted paid footage of Cantona and a goat at a Bierkeller.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ford-capri-the-legend-is-back

Cite as: How It Spread (2026). “Ford Capri: The Legend…Is Back.” Case HIS-00583. Spread Score v1.2: 47/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00583