# Ford Fiesta Movement, 2009

> Ford’s creator campaign reported more than 50,000 interested prospects by October 6.

- Owner: Ford
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: Jan 2009
- Milestone date: 2009-10-06
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 23 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop

## Summary

Ford recruited video applicants, then supplied selected creators with cars for monthly missions. Applicants’ videos and later mission content reached social audiences. Ford reported more than 50,000 interested prospects by October, most not driving a Ford.

## Timeline

- Jan 2009 — Ford (Open web) — Ford invited online video applications for its Fiesta Movement creator campaign.
- 2009-02-23 — WIRED (Press) — WIRED covered the campaign’s public call for brand ambassadors.
- 2009-03-26 — Fiesta Movement applicants (YouTube) — Ford reported more than 580,000 YouTube views of applicants’ videos.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ford-fiesta-movement-2009-agent-missions

Cite as: How It Spread (2026). “Ford Fiesta Movement, 2009.” Case HIS-01120. Spread Score v1.2: 23/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01120