# Ford Super Duty Rescues a Cybertruck

> A 2023 towing clip brought Ford's CEO and the Forest Service into a Cybertruck debate.

- Owner: Matt Chambers
- Kind: Moment
- Sector: Auto & mobility
- Seed date: 2023-12-11
- Peak date: Week of Dec 11, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral, provisional), v1.2
- Mechanics: Unscripted proof, Controversy, Platform jump, Press loop, Pairing

## Summary

Matt Chambers posted the towing footage on Instagram. X reposts and press coverage framed it as a Ford rescue of a Tesla prototype. Ford's CEO denied it was advertising. The Forest Service offered Tesla an off-road education partnership.

## Timeline

- 2023-12-11 — Matt Chambers (Instagram) — Matt Chambers posted footage of a Ford truck towing a stranded Cybertruck carrying a Christmas tree.
- Week of Dec 11, 2023 — Online audiences (Open web) — The rescue video circulated during the week later described by Fortune as its viral week.
- 2023-12-12 — @EZebroni (X) — Ethan reposted the rescue clip on X as a Ford pulling a Cybertruck up a snowy hill.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ford-super-duty-cybertruck-rescue

Cite as: How It Spread (2026). “Ford Super Duty Rescues a Cybertruck.” Case HIS-00585. Spread Score v1.2: 60/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00585