# Ford x Sydney Sweeney

> Ford’s Sydney Sweeney partnership claimed 94.2 million earned impressions.

- Owner: Ford; Sydney Sweeney; Dickies
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2023-03-22
- Peak date: Week of Mar 27, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 30 (Niche, provisional), v1.2
- Mechanics: Maker origin, Scarcity drop, Visible in use, Sell-out loop, Platform jump

## Summary

Ford paired Sweeney’s car-restoration story with sponsored tutorials and Dickies workwear. Sell-outs prompted a restock. A second collection and a Mustang giveaway extended the partnership; the agency claimed 94.2 million earned impressions.

## Timeline

- 2023-03-22 — Ford / Sydney Sweeney (YouTube) — Ford released the Sweeney partnership, pairing her Bronco restoration story with Auto 101 and Dickies workwear.
- 2023-03-22 — Marketing Dive (Press) — Marketing Dive reported a launch across social, connected TV and broadcast, with workwear and tutorials.
- 2023-03-22 — Vogue (Press) — Vogue interviewed Sweeney about co-designing four workwear pieces with Ford and Dickies.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ford-sydney-sweeney

Cite as: How It Spread (2026). “Ford x Sydney Sweeney.” Case HIS-00586. Spread Score v1.2: 30/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00586