# Formation

> Beyoncé's Formation reached No. 10 on the Hot 100 after its video and Super Bowl launch.

- Owner: Beyoncé
- Kind: Music
- Sector: Entertainment
- Seed date: 2016-02-06
- Peak date: Week of Feb 9, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 54 (Notable), v1.2
- Mechanics: Platform jump, Controversy, Press loop, Identity badge, Response chain

## Summary

Beyoncé released Formation before a scheduled Super Bowl performance. Twitter reactions, radio play and parodies followed; Red Lobster reported a sales increase. When the song went on sale, it debuted at No. 10 on the Hot 100.

## Timeline

- 2016-02-06 — Beyoncé (YouTube) — Beyoncé released Formation and its video, with a free Tidal download.
- 2016-02-06 — Twitter users (X) — Formation reached No. 1 on the real-time Billboard + Twitter Trending 140 chart after release.
- 2016-02-06 — TIME (Press) — TIME covered the release and immediate social-media reactions to the video's Black Lives Matter imagery.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/formation

Cite as: How It Spread (2026). “Formation.” Case HIS-00163. Spread Score v1.2: 54/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00163