# The 4-Hour Workweek

> Blogger outreach took a debut book to No. 1 on the New York Times business list.

- Owner: Tim Ferriss; Crown / Harmony (publisher)
- Kind: Book
- Sector: Entertainment
- Seed date: 2007-04-24
- Milestone date: Aug 2007
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 54 (Notable, provisional), v1.2
- Mechanics: Maker origin, Creator relay, Platform jump, Press loop, Controversy

## Summary

Ferriss pitched bloggers before publication, then interviews, reader groups and press followed. The book reached No. 1 on the NYT business list in August 2007. Ferriss later reported over a million US hardcover sales.

## Timeline

- 2007-02-15 — Tim Ferriss (Open web) — Ferriss asked Noah Kagan’s readers for low-cost ideas to promote his forthcoming book.
- 2007-03-12 — Tim Ferriss / SXSW Interactive (Open web) — Ferriss presented the book’s principles at SXSW; attendee Mani Sheriar published her notes.
- 2007-03-16 — WIRED (Press) — Wired covered Ferriss’s SXSW talk and linked to Sheriar’s account.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/four-hour-workweek

Cite as: How It Spread (2026). “The 4-Hour Workweek.” Case HIS-01394. Spread Score v1.2: 54/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01394