# Frida Breast Milk Ice Cream

> Frida reported online drops of 300 ice cream pints selling out.

- Owner: Frida and OddFellows
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2025-08-05
- Peak date: 2025-08-06
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Controversy, Real-world spectacle, Scarcity drop, Platform jump, Press loop, Newsjacking

## Summary

Frida announced the flavor to promote a breast pump, then released it with OddFellows in August. A tanker stunt, paid talent, memes, TV and YouTube tastings extended the launch. Online drops sold out; Frida reported a 55% breast pump sales lift.

## Timeline

- 2025-03-26 — Frida (Press) — Frida announced ice cream for its new manual breast pump, promising a nine-month wait and inviting update sign-ups.
- 2025-03-31 — PETA (Open web) — PETA announced its request that Frida make the planned ice cream vegan.
- 2025-08-05 — Frida and OddFellows (Retail) — Frida and OddFellows released ice cream online and at a Brooklyn pop-up that ran through August 10.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/frida-breast-milk-ice-cream

Cite as: How It Spread (2026). “Frida Breast Milk Ice Cream.” Case HIS-00168. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00168