# Frozen and “Let It Go”

> Frozen became a $1.27 billion film as Let It Go covers carried its songs beyond cinemas.

- Owner: Walt Disney Animation Studios / Walt Disney Records
- Kind: Film
- Sector: Entertainment
- Seed date: 2013-11-20
- Milestone date: 2014-03-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 72 (Viral), v1.2
- Mechanics: Response chain, Platform jump, Press loop, Resale market, Sell-out loop

## Summary

Frozen opened publicly in Paris, then in the US. Let It Go covers and Disney’s multilingual clip spread online; sing-along screenings followed. The Oscar-weekend billion-dollar forecast anchors a milestone, not a measured attention maximum.

## Timeline

- 2013-10-21 — iSpot (TV) — iSpot catalogued a Frozen television advertisement.
- 2013-11-20 — Walt Disney Animation Studios (Box office) — Frozen opened to the public at the Grand Rex in Paris.
- 2013-11-22 — Walt Disney Animation Studios (Box office) — Frozen opened in a one-theater limited release before its nationwide expansion.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/frozen-let-it-go

Cite as: How It Spread (2026). “Frozen and “Let It Go”.” Case HIS-01258. Spread Score v1.2: 72/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01258