# Fruit Ninja

> Halfbrick reported 6 million paid iPhone downloads as Fruit Ninja spread beyond mobile.

- Owner: Halfbrick Studios
- Kind: Game
- Sector: Gaming
- Seed date: 2010-04-20
- Milestone date: 2012-05-31
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 31 (Niche, provisional), v1.3
- Mechanics: Platform jump, Visible in use, Underdog, Maker origin, Press loop

## Summary

Halfbrick launched Fruit Ninja on iPhone, promoted it with ads and gained an Apple feature. It reported six million paid iPhone downloads within ten months. Pet gameplay videos reached a viral chart; licensing took the game into toys and a film deal.

## Timeline

- 2010-04-13 — Halfbrick Studios (YouTube) — Halfbrick announced Fruit Ninja for iPhone and linked its live-action trailer ahead of release.
- 2010-04-20 — Halfbrick Studios (App stores) — Fruit Ninja became available on the App Store for US$0.99, according to launch-day coverage.
- 2010-05-10 — Luke Muscat (App stores) — Muscat told Joystiq that Fruit Ninja had sold over 200,000 copies.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/fruit-ninja

Cite as: How It Spread (2026). “Fruit Ninja.” Case HIS-01619. Spread Score v1.3: 31/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01619