# FTX Larry David Super Bowl ad

> Larry David’s 60-second FTX ad resurfaced after the exchange filed for bankruptcy.

- Owner: FTX Trading Limited / West Realm Shires Services Inc. (FTX US)
- Kind: Campaign
- Sector: Finance
- Seed date: 2022-02-13
- Milestone date: 2022-02-13
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 46 (Notable), v1.3
- Mechanics: Transgression, Controversy, Platform jump, Press loop

## Summary

FTX aired David’s first commercial and tied retweets to a bitcoin giveaway. Sensor Tower reported a rise in US installs. The ad resurfaced when FTX collapsed; litigation and David’s later regret extended its afterlife.

## Timeline

- 2022-02-07 — FTX (X) — FTX announced a bitcoin giveaway whose prize depended on when its Super Bowl ad aired.
- 2022-02-13 — FTX (TV) — FTX aired its 60-second Larry David spot at 7:54 p.m. EST during the Super Bowl.
- 2022-02-13 — Variety (Press) — Variety interviewed director Jeff Schaffer about David rejecting inventions and FTX in his first commercial.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/ftx-super-bowl-larry-david

Cite as: How It Spread (2026). “FTX Larry David Super Bowl ad.” Case HIS-01728. Spread Score v1.3: 46/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01728