# Funko Pop!

> Funko said its Pop! collectibles passed 1 billion units sold.

- Owner: Funko
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jul 2010
- Milestone date: 2025-09-22
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral, provisional), v1.2
- Mechanics: Identity badge, Scarcity drop, Collectible set, Variable reward, Platform jump

## Summary

Funko debuted Pop! figures at Comic-Con, then added licensed characters and exclusives. Collectors posted sets and videos as Conan promoted variants. Funko went public, later destroyed excess inventory, and reported a billion Pop! collectibles sold.

## Timeline

- Jul 2010 — Funko (Retail) — Funko sold four DC figures at San Diego Comic-Con under the Funko Force 2.0 name.
- By end of 2013 — Brian Mariotti (Retail) — Mariotti later put annual Pop figure revenue at $28 million.
- 2014-11-12 — Rolling Stone (Press) — Rolling Stone described fans discussing figures on forums, making spreadsheets and blogging about customized Pops.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/funko-pop

Cite as: How It Spread (2026). “Funko Pop!.” Case HIS-01310. Spread Score v1.2: 60/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01310