# Gangnam Style dance

> Psy's horse-riding dance spread from a July 2012 video to fan videos in 100+ countries.

- Owner: Psy; YG Entertainment
- Kind: Activity
- Sector: Entertainment
- Seed date: 2012-07-15
- Peak date: 2012-10-06
- Spread Score: 57 (Notable, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop

## Summary

Psy released the Gangnam Style video on YouTube on July 15, 2012. After a Reddit share and celebrity tweets, its horse-riding dance spread to parodies, flashmobs and TV. By December it was YouTube's first video with one billion views.

## Timeline

- 2012-07-15 — Psy (YouTube) — Psy released the Gangnam Style music video, with its horse-riding dance, on YouTube.
- 2012-07-28 — Reddit users (Reddit) — The Guardian later reported that after slow early progress the video was shared on Reddit on July 28.
- 2012-08-01 — T-Pain, Robbie Williams, Josh Groban (X) — T-Pain, Robbie Williams and Josh Groban mentioned the video; YG said it had not contacted them beforehand.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gangnam-style-dance

Cite as: How It Spread (2026). “Gangnam Style dance.” Case HIS-00932. Spread Score v1.2: 57/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00932