# Gap brown hoodie revival

> TikTok demand brought back a brown Gap hoodie reported at up to $300 on resale sites.

- Owner: Gap
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2021-01-28
- Peak date: Week of Jun 28, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Visible in use, Platform jump, Press loop, Resale market, Scarcity drop

## Summary

Kristoffersen wore a discontinued brown Gap hoodie on TikTok. Resellers raised prices and Gap reopened preorders. Gifting and planned creator posts supported a color vote; neon pink won.

## Timeline

- 2021-01-28 — Barbara Kristoffersen (TikTok) — Barbara Kristoffersen posted her brown Gap hoodie outfit video at 13:43:58 UTC.
- Feb 2021 — Outfit-roundup accounts (Instagram) — Gap hoodies circulated through outfit-roundup Instagram accounts and Pinterest boards.
- Mar 2021 — Mary Alderete / Gap (TikTok) — Gap’s CMO said the brand had gifted hoodies and recipients had posted their own content.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gap-brown-hoodie-revival

Cite as: How It Spread (2026). “Gap brown hoodie revival.” Case HIS-00173. Spread Score v1.2: 32/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00173