# Gap Get Loose with Troye Sivan

> Gap’s Get Loose denim ad inspired 50,000 creator videos, its social strategist reported.

- Owner: Gap
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2024-08-21
- Peak date: 2024-08-21
- Spread Score: 46 (Notable, provisional), v1.2
- Mechanics: Sound or audio meme, Challenge, Visible in use, Press loop, Newsjacking

## Summary

Gap launched a paid denim campaign starring Troye Sivan. Viewers copied the dance on TikTok, and trade coverage documented the recreations. Gap later reported a denim share gain; its size was undisclosed.

## Timeline

- 2024-08-21 — Gap (TikTok) — Gap posted Get Loose on TikTok at 13:21:20 UTC, with Sivan and CDK Company dancing in its denim.
- 2024-08-21 — Retail Dive (Press) — Retail Dive reported a celebrity launch across digital, print, out-of-home, video, social and owned channels.
- 2024-08-21 — Adweek, GQ and Esquire (Press) — Launch coverage clustered in Adweek, GQ and Esquire, the largest same-day press cluster in the opened sources.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gap-get-loose

Cite as: How It Spread (2026). “Gap Get Loose with Troye Sivan.” Case HIS-00737. Spread Score v1.2: 46/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00737