# Gap x KATSEYE: Better in Denim

> Gap's KATSEYE denim ad drew 20 million views in its first three days, Gap said.

- Owner: Gap
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-08-19
- Peak date: Week of Aug 19, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 58 (Notable), v1.2
- Mechanics: Response chain, Press loop, Pairing, Platform jump

## Summary

Gap released Better in Denim, a 90-second spot with KATSEYE dancing to "Milkshake," on August 19, 2025. TikTok creators, a Roblox animator and a New York dance studio reinterpreted the choreography, and Gap reported 20 million views in three days.

## Timeline

- 2025-08-19 — Gap (YouTube) — Gap unveiled Better in Denim, a 90-second KATSEYE spot set to Kelis's "Milkshake."
- 2025-08-19 — Marketing Dive (Press) — Marketing Dive covered the launch, citing digital, social, email, in-store and influencer distribution.
- Week of Aug 19, 2025 — TikTok users (TikTok) — In launch week it was the #1 trending TikTok search, Gap's awards entry said; Instagram views hit 15 million in a day. (15M Instagram views, 24h)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gap-katseye-better-in-denim

Cite as: How It Spread (2026). “Gap x KATSEYE: Better in Denim.” Case HIS-00820. Spread Score v1.2: 58/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00820