# Gentleminions

> Teenagers wore suits to Minions screenings; an agency reported 260 million trend views.

- Owner: null
- Kind: Trend & aesthetic
- Sector: Entertainment
- Seed date: 2022-06-28
- Peak date: Week of Jul 7, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable), v1.2
- Mechanics: Challenge, Sound or audio meme, Real-world spectacle, Controversy, Platform jump, Press loop

## Summary

Teenagers filmed cinema visits in suits and shared them on TikTok, Twitter and Reddit. Universal endorsed the trend and cinemas offered dedicated screenings after disruptions. Press connected it to the film’s record July 4 opening; its sales contribution was not measured.

## Timeline

- Jun 2022 — TikTok users (TikTok) — TikTok users proposed attending Minions screenings in suits before filming cinema visits.
- 2022-06-23 — Universal Pictures (Box office) — The film opened in Australia before Hirst filmed his cinema visit.
- 2022-06-28 — @bill.hirst (TikTok) — Bill Hirst posted his friends attending Minions: The Rise of Gru in suits in Sydney. (39.6M live TikTok views, 2026-10-13)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gentleminions

Cite as: How It Spread (2026). “Gentleminions.” Case HIS-00176. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00176