# Getty Museum Challenge

> Getty estimated at least 100,000 household art recreations by May.

- Owner: J. Paul Getty Museum
- Kind: Campaign
- Sector: Education
- Seed date: 2020-03-25
- Peak date: Week of Apr 3, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche), v1.2
- Mechanics: Challenge, Remixable template, Platform jump, Press loop, Newsjacking

## Summary

Getty adapted a Dutch art-recreation prompt during museum closures. Public photos spread across social platforms and into news coverage. Getty later published a charity book, while senior communities staged their own photo shoots.

## Timeline

- 2020-03-25 — @GettyMuseum (X) — Getty asked people to recreate an artwork with three household items and share it.
- 2020-03-27 — Yahoo Lifestyle (Press) — Yahoo reported that Getty’s challenge had spread beyond its own page.
- 2020-03-30 — Tracy McKaskle (Facebook) — By this date, Tracy McKaskle had sent Getty a Hammershøi recreation through Facebook DM.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/getty-museum-challenge

Cite as: How It Spread (2026). “Getty Museum Challenge.” Case HIS-00515. Spread Score v1.2: 32/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00515