# Gisou Girl Fridge

> Gisou’s gifted fridges prompted more than 250 TikTok posts, according to HORIZONT.

- Owner: Gisou
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: Apr 2024
- Peak date: Week of Jun 5, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche, provisional), v1.2
- Mechanics: Creator relay, Response chain, Platform jump, Press loop, Controversy

## Summary

Gisou gifted stocked Create fridges to creators. Blomdahl’s caption offered lip oils for emoji comments; Marielle’s offered packages for follows and friend tags. Nonrecipients made reactions, while LinkedIn and trade coverage debated the excess and reported media valuations.

## Timeline

- Apr 2024 — Gisou / Negin Mirsalehi (TikTok) — Gisou gifted creators stocked Create fridges to promote its tinted lip oils.
- 2024-04-27 — @senemmez (TikTok) — Senemmez posted a reaction calling the fridge the craziest PR package she had seen.
- 2024-04-30 — Kiera Sowery (Open web) — Kiera Sowery discussed the fridge’s exclusivity on LinkedIn, where commenters debated its waste.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gisou-girl-fridge

Cite as: How It Spread (2026). “Gisou Girl Fridge.” Case HIS-00738. Spread Score v1.2: 34/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00738