# Glamlite Pizza Palette

> Glamlite reported $150,000 in Pizza Palette sales in the week after Jeffree Star's review.

- Owner: Glamlite Cosmetics
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2018-12-12
- Peak date: Week of Dec 16, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Transgression, Platform jump, Press loop, Sell-out loop, Maker origin, Dupe economy

## Summary

Glamlite announced the palette on Instagram and gifted it to 40 influencers. A sellout preceded Jeffree Star's review. The founder reported $150,000 in sales in the next week; Glamlite then pivoted to fast-food-themed makeup. Five creator channels published review videos.

## Timeline

- 2018-12-07 — Glamlite Cosmetics (Instagram) — Glamlite announced the Pizza Palette in an Instagram video filmed at a pizza museum.
- 2018-12-11 — INSIDER (Press) — INSIDER covered the Pizza Palette and its pizza takeout box before the sales launch.
- 2018-12-12 — Glamlite Cosmetics (Open web) — Glamlite made the Pizza Palette available on its website.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/glamlite-pizza-palette

Cite as: How It Spread (2026). “Glamlite Pizza Palette.” Case HIS-00181. Spread Score v1.2: 44/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00181