# Glow Recipe Hue Drops

> Hue Drops sold an estimated $300,000 on its first day after a gifted TikTok reveal.

- Owner: Glow Recipe
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2024-02-23
- Peak date: May 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Creator relay, Visible in use, Platform jump, Press loop, Mystery & lore

## Summary

A gifted creator revealed Hue Drops before release, prompting more gifting while paid launch plans continued. Independent videos and press followed. WWD estimated $300,000 in first-day sales; the product ranked third in May’s bronzing-drops media-impact comparison.

## Timeline

- 2024-01-17 — Aysha Harun (TikTok) — Aysha Harun demonstrated the unreleased Hue Drops in a TikTok video.
- 2024-01-20 — Mikayla Nogueira and Lisi (TikTok) — Mikayla Nogueira posted a greenscreen reply mentioning Aysha Harun; Lisi posted about the leaked Hue Drops.
- 2024-01-23 — Katie Fang (TikTok) — Katie Fang posted a video captioned with Glow Recipe’s new Hue Drops.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/glow-recipe-hue-drops

Cite as: How It Spread (2026). “Glow Recipe Hue Drops.” Case HIS-00183. Spread Score v1.2: 32/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00183