# Goat yoga

> Goat yoga spread from Oregon classes; its founder reported $160,000 in first-year revenue.

- Owner: Lainey Morse / Original Goat Yoga (originator); independent operators
- Kind: Activity
- Sector: Health & fitness
- Seed date: 2016-08-13
- Peak date: 2018-04-19
- Spread Score: 40 (Notable), v1.2
- Mechanics: Maker origin, Platform jump, Press loop, Scarcity drop, Dupe economy

## Summary

Morse and Davis held goat yoga in Oregon in August 2016. Morse sent photos to Modern Farmer; coverage brought bookings and imitators. Independent farms spread the activity, and Morse reported $160,000 in first-year revenue.

## Timeline

- Jul 2016 — Heather Davis / Lainey Morse (Retail) — Heather Davis suggested holding yoga classes at Morse’s farm during a children’s birthday party.
- 2016-08-13 — Lainey Morse / Heather Davis (Retail) — Morse and Davis held the first public goat yoga class at No Regrets Farm in Albany, Oregon.
- 2016-08-29 — Modern Farmer (Press) — Modern Farmer published Morse’s class photos and described attendees travelling from Portland.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/goat-yoga

Cite as: How It Spread (2026). “Goat yoga.” Case HIS-00785. Spread Score v1.2: 40/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00785