# God’s Plan music video

> Drake’s filmed giveaways drew more than 1.72 billion YouTube views.

- Owner: Drake
- Kind: Music
- Sector: Entertainment
- Seed date: 2018-02-16
- Peak date: 2018-02-17
- Spread Score: 80 (Breakout, provisional), v1.2
- Mechanics: Real-world spectacle, Controversy, Platform jump, Press loop, Remixable template

## Summary

Drake released filmed giveaways in Miami. Viewers discussed them on Reddit; Kimmel parodied them on TV, and Twitter users reused a hug as a GIF joke. The seed upload later exceeded 1.72 billion views; Billboard reported a streaming rise for the parent song.

## Timeline

- 2018-02-05 — Drake (X) — Drake filmed at Miami Senior High and the University of Miami as student footage circulated online.
- 2018-02-15 — Drake (Instagram) — Drake posted a photo of the video’s clapboard and called it his most important career project.
- 2018-02-16 — Drake / DrakeVEVO (YouTube) — Drake released Karena Evans’s video showing him giving away its budget in Miami.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gods-plan-music-video

Cite as: How It Spread (2026). “God’s Plan music video.” Case HIS-00185. Spread Score v1.2: 80/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00185