# Godzilla Minus One

> Toho’s Japanese-language monster film earned $56.4 million in its first US/Canada run.

- Owner: Toho; Takashi Yamazaki (writer-director and visual effects supervisor)
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-11-01
- Observed peak date: Week of Dec 7, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 61 (Viral), v1.2
- Mechanics: Underdog, Platform jump, Press loop, Scarcity drop, Creator relay

## Summary

A Japanese release reached North America through fan screenings, reviews and audience posts. The first North American run earned $56.4 million. A one-week monochrome edition revived ticket sales before the film won the visual effects Oscar.

## Timeline

- 2023-09-03 — Toho (YouTube) — Toho released its English-subtitled trailer for the postwar Godzilla film.
- 2023-10-30 — Koala Sleep Japan / Toho (Retail) — Koala launched Godzilla mattress ads and a prize draw for people posting photographs of the ads.
- 2023-11-01 — Toho / Tokyo International Film Festival (Box office) — The film screened for festival audiences before its Japanese general release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/godzilla-minus-one

Cite as: How It Spread (2026). “Godzilla Minus One.” Case HIS-01213. Spread Score v1.2: 61/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01213