# Goldfish: Chilean Sea Bass

> Goldfish’s temporary rename sold online in $7.38 pairs and drew daily stockout coverage.

- Owner: Goldfish / Pepperidge Farm / The Campbell’s Company
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2024-10-23
- Peak date: Week of Oct 23, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable), v1.2
- Mechanics: Scarcity drop, Daily ritual, Platform jump, Sell-out loop, Press loop

## Summary

Goldfish renamed its crackers Chilean Sea Bass in a launch reel and sold special bags online. Paid media and a creator partnership supported the stunt. CNN covered it, stockouts became headlines, and Reddit users made snack-name parodies.

## Timeline

- 2024-10-23 — @goldfishsmiles (Instagram) — Goldfish posted a reel renaming its cheddar crackers Chilean Sea Bass.
- 2024-10-23 — Entrepreneur (Press) — Entrepreneur covered the rename and the online offer for adults.
- 2024-10-23 — CNN News Central (TV) — CNN News Central discussed the temporary rename on its afternoon broadcast.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/goldfish-chilean-sea-bass

Cite as: How It Spread (2026). “Goldfish: Chilean Sea Bass.” Case HIS-00364. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00364