# Google Glass

> Google’s $1,500 Explorer glasses drew privacy criticism, parodies and etiquette advice.

- Owner: Google
- Kind: Product
- Sector: Technology
- Seed date: 2013-04-16
- Milestone date: 2014-04-16
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 38 (Niche, provisional), v1.3
- Mechanics: Real-world spectacle, Scarcity drop, Visible in use, Controversy, Platform jump

## Summary

Google staged demos and recruited paying Explorers. Parodies and privacy disputes spread through YouTube, Tumblr and television. Google issued etiquette advice, ended Explorer sales and later pursued enterprise uses.

## Timeline

- 2012-04-04 — Google (Open web) — Google unveiled Project Glass with a concept video and prototype images.
- 2012-06-27 — Sergey Brin / Google (Open web) — Brin demonstrated Glass at Google I/O with skydivers, mountain bikers and rappellers.
- 2012-09-09 — Google / Diane von Furstenberg (Open web) — Google announced its collaboration with Diane von Furstenberg for Glass at New York Fashion Week.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/google-glass

Cite as: How It Spread (2026). “Google Glass.” Case HIS-01583. Spread Score v1.3: 38/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01583