# This Smells Like My Vagina candle

> Goop’s $75 candle sold out, drew Twitter jokes and prompted an agency-made parody.

- Owner: Goop / Heretic Parfum
- Kind: Product
- Sector: Home & lifestyle
- Seed date: Nov 2019
- Peak date: Jan 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche), v1.2
- Mechanics: Transgression, Controversy, Platform jump, Press loop, Dupe economy, Sell-out loop

## Summary

Goop introduced the candle at a November summit. January coverage, Twitter jokes and a waitlist accompanied sell-outs. Reddit discussions, an agency-made parody and scent-test videos followed. Paltrow later used the candle in a paid Uber Eats ad.

## Timeline

- Nov 2019 — Goop (Retail) — Goop sold the candle in a limited release at its November In Goop Health summit.
- Jan 2020 — Goop shoppers (Open web) — January press, queer Twitter criticism and David Cross’s jokes accompanied a sell-out and waitlist.
- 2020-01-09 — The Cut (Press) — The Cut published staff reviews disputing the candle’s claimed scent.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/goop-this-smells-like-my-vagina-candle

Cite as: How It Spread (2026). “This Smells Like My Vagina candle.” Case HIS-00189. Spread Score v1.2: 39/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00189