# GoPro "Fireman Saves Kitten"

> GoPro's kitten-rescue edit passed 21.6 million YouTube views by May 2014.

- Owner: GoPro; footage by Cory Kalanick
- Kind: Campaign
- Sector: Technology
- Seed date: 2013-09-25
- Milestone date: Week of Oct 2, 2013
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 58 (Notable, provisional), v1.3
- Mechanics: Platform jump, Press loop, Transgression

## Summary

Kalanick's rescue footage became GoPro's September ad. It led a YouTube brand-video chart and reached TV. Forum users discussed advertising and the kitten's death; a museum later exhibited the clip.

## Timeline

- 2013-06-15 — Cory Kalanick (YouTube) — Kalanick posted The Rescue, a trailer-style cut of his helmet-camera kitten footage.
- 2013-07-18 — CBS News (Press) — CBS covered Kalanick's mock movie trailer, including its invented festival awards.
- 2013-09-25 — GoPro (YouTube) — GoPro posted its edit of Kalanick's rescue, with music and slow motion.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gopro-fireman-saves-kitten

Cite as: How It Spread (2026). “GoPro "Fireman Saves Kitten".” Case HIS-01681. Spread Score v1.3: 58/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01681