# Goya boycott and buycott

> Boycott calls met a buycott; researchers estimated a temporary 22% rise in Goya sales.

- Owner: Goya Foods
- Kind: Moment
- Sector: Politics & civic
- Seed date: 2020-07-09
- Observed peak date: 2020-07-10
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 41 (Notable), v1.3
- Mechanics: Controversy, Response chain, Identity badge, Platform jump, Political adoption

## Summary

Goya’s CEO praised Trump at the White House. Boycott posts spread on Twitter, followed by a buycott and Trump family product photos. Researchers later estimated a temporary sales rise; Commetric dated the initial Twitter spike to July 10.

## Timeline

- 2020-07-09 — Igor Volsky (@igorvolsky) (X) — Volsky posted Unanue’s remarks and urged people to make their shopping decisions accordingly.
- 2020-07-09 — Julián Castro (@JulianCastro) (X) — Castro shared the speech and urged Americans to think twice before buying Goya products.
- 2020-07-10 — Alexandria Ocasio-Cortez (@AOC) (X) — Ocasio-Cortez shared Volsky’s post and then posted a homemade adobo recipe.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/goya-boycott-buycott

Cite as: How It Spread (2026). “Goya boycott and buycott.” Case HIS-01748. Spread Score v1.3: 41/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01748