# Grab: No Sweat Summer

> Grab said its No Sweat Summer film drew more than 32 million views by July 2024.

- Owner: Grab Philippines
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: Week of Apr 1, 2024
- Peak date: 2024-04-15
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 30 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Platform jump

## Summary

Grab Philippines launched No Sweat Summer, a GIGIL film of a character sweating through everyday tasks, in the first week of April 2024. Trade press covered it in mid-April. By July, Grab claimed more than 32 million views, and the film won a Cannes Silver Lion for Viral Film.

## Timeline

- Week of Apr 1, 2024 — Grab Philippines (Facebook) — Grab Philippines launched the No Sweat Summer film in the first week of April, at the peak of summer heat.
- 2024-04-14 — Campaign Brief (Open web) — Uploaded its 92-second copy to Vimeo before its April 15 trade article.
- 2024-04-15 — Campaign Brief Asia (Press) — Campaign Brief Asia covered the film, created by GIGIL Philippines with Factory01 Bangkok.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/grab-no-sweat-summer

Cite as: How It Spread (2026). “Grab: No Sweat Summer.” Case HIS-00821. Spread Score v1.2: 30/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00821