# Grindr: I Wool Survive

> Grindr put wool from rescued gay rams on a New York runway in 36 looks.

- Owner: Grindr / Rainbow Wool
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-11-13
- Peak date: Week of Nov 23, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Identity badge, Visible in use, Platform jump, Controversy

## Summary

Grindr staged a New York runway show using rescued rams’ wool. Reddit discussion and press followed. Topic searches peaked in late November as coverage questioned the rescue narrative. Grindr later claimed sponsorship income; auctions remained forthcoming.

## Timeline

- 2025-11-13 — Grindr / Rainbow Wool / Michael Schmidt (Retail) — Grindr staged the wool runway show at New York’s Altman Building; Woodwork sponsored its after-party at The Eagle.
- 2025-11-14 — Grindr / Business Wire (Press) — Grindr issued a paid Business Wire release announcing support through 2026 and plans to auction selected pieces.
- 2025-11-16 — u/__ishq / r/OkHomo (Reddit) — A Reddit video post prompted discussion of Grindr’s show, sheep sexuality and the wool garments.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/grindr-i-wool-survive

Cite as: How It Spread (2026). “Grindr: I Wool Survive.” Case HIS-00717. Spread Score v1.2: 43/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00717