# Gritty

> The Flyers reported more than 87 million Twitter impressions for Gritty’s first month.

- Owner: Philadelphia Flyers
- Kind: Campaign
- Sector: Sports
- Seed date: 2018-09-24
- Peak date: 2018-09-25
- Spread Score: 56 (Notable), v1.2
- Mechanics: Mascot persona, Controversy, Identity badge, Political adoption, Platform jump, Press loop

## Summary

The Flyers launched Gritty and reported 87 million Twitter impressions in his first month. TV coverage and independent memes followed. City Council honored him, licensed bobbleheads sold out, and election memes revived him in 2020.

## Timeline

- 2018-09-24 — @GrittyNHL (X) — The Flyers introduced Gritty and posted “It me. #Gritty” at 15:17 UTC.
- 2018-09-24 — Twitter users (X) — Twitter users mocked Gritty’s appearance and criticized the Flyers’ marketing team.
- 2018-09-24 — @GrittyNHL (X) — Gritty told the Penguins “Sleep with one eye open tonight, bird”, then fell on ice and made snow angels.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gritty

Cite as: How It Spread (2026). “Gritty.” Case HIS-00198. Spread Score v1.2: 56/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00198