# Grand Theft Auto V launch

> Take-Two reported GTA V retail sales above $1 billion in its first three days.

- Owner: Rockstar Games / Take-Two Interactive
- Kind: Game
- Sector: Gaming
- Seed date: 2013-09-14
- Milestone date: 2013-09-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 42 (Notable, provisional), v1.3
- Mechanics: Shareable output, Controversy, Platform jump, Press loop, Pairing

## Summary

Rockstar promoted GTA V with trailers and paid murals before its official release. Players shared glitches and in-game photos. Take-Two reported retail sales above $1 billion in three days, while the torture scene drew criticism.

## Timeline

- 2013-01-31 — Rockstar Games (Press) — Rockstar postponed the planned spring release to September 17 to allow more development time.
- 2013-06-11 — Sony (Retail) — Sony announced a PS3 bundle and a GTA V headset made with Rockstar for the game’s release.
- 2013-08-29 — Rockstar Games (YouTube) — Rockstar debuted its TV trailer ahead of the September release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/gta-v-launch

Cite as: How It Spread (2026). “Grand Theft Auto V launch.” Case HIS-01515. Spread Score v1.3: 42/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01515