# Gucci x Doraemon WeChat red envelopes

> Gucci’s Doraemon red envelope covers reached a Weibo topic with over 200 million reads.

- Owner: Gucci
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2021-01-12
- Milestone date: 2021-01-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 34 (Niche), v1.3
- Mechanics: Scarcity drop, Platform jump

## Summary

Gucci offered a Doraemon cover through a WeChat draw. Users discussed it on Weibo, where the topic reached the trending list.

## Timeline

- 2021-01-12 — Gucci (Group chats) — Gucci launched its Doraemon cover on its WeChat mini program.
- 2021-01-20 — 不知名网友小瑜 (Xiaohongshu) — A Weibo user joked about sending a 0.01 yuan red envelope with a Gucci cover.
- 2021-01-20 — Milestone: Weibo users (Xiaohongshu) — The Gucci red envelope cover topic reached Weibo’s trending list.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/gucci-doraemon-wechat-red-envelopes-2021

Cite as: How It Spread (2026). “Gucci x Doraemon WeChat red envelopes.” Case HIS-01821. Spread Score v1.3: 34/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01821