# Haaland for the Win!

> The Haaland launch film reached a reported 64 million YouTube views by June 2025.

- Owner: Supercell
- Kind: Campaign
- Sector: Gaming
- Seed date: 2024-04-30
- Milestone date: 2024-04-30
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Platform jump, Response chain, Press loop, Scarcity drop, Challenge

## Summary

Supercell released a Haaland film and sold his in-game skin. Launch coverage reached football audiences, while X jokes and Reddit purchase discussions followed. Participants reported 64 million YouTube views by June 2025.

## Timeline

- 2024-04-30 — Clash of Clans (YouTube) — Supercell released the live-action and animated film introducing Haaland to Clash of Clans.
- 2024-04-30 — Erling Haaland (X) — Haaland shared the trailer as the celebrity partner in the planned launch.
- 2024-04-30 — Reuters and BBC News (Press) — Reuters and BBC News reported that Haaland would become the game’s first character based on a real person.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/haaland-for-the-win

Cite as: How It Spread (2026). “Haaland for the Win!.” Case HIS-00937. Spread Score v1.2: 42/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00937