# Haidilao’s Kemusan dance wave

> Employee dance videos reportedly exceeded 5 billion Douyin views during the Kemusan wave.

- Owner: Haidilao employees / Haidilao
- Kind: Activity
- Sector: Food & beverage
- Seed date: Nov 2023
- Milestone date: Week of Nov 30, 2023
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 10 (Niche, provisional), v1.2
- Mechanics: Response chain, Visible in use, Controversy

## Summary

Haidilao employees adopted an existing online dance and performed it for diners. Customer videos carried the restaurant version across outlets and borders, while complaints about disruption and staff expectations generated further coverage.

## Timeline

- Nov 2023 — Haidilao employees (Retail) — Introduced Kemusan performances in restaurants during November, according to the company.
- 2023-11-24 — rogersiow (TikTok) — Posted a performance from Haidilao’s Marina Bay Sands restaurant in Singapore.
- 2023-11-25 — 中国新闻周刊 (Press) — Named creator performances in waiter uniforms and fans calling a Fuzhou outlet to ask for a specific dancer’s shifts.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/haidilao-kemusan-dance

Cite as: How It Spread (2026). “Haidilao’s Kemusan dance wave.” Case HIS-01079. Spread Score v1.2: 10/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01079