# Hailey Bieber's Strawberry Glaze Skin Smoothie

> Erewhon reported selling nearly 600,000 of Hailey Bieber's smoothies by August 2023.

- Owner: Erewhon
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2022-06-15
- Peak proxy date: 2024-02-20
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 33 (Niche), v1.2
- Mechanics: Platform jump, Scarcity drop, Dupe economy, Identity badge, Press loop, Creator relay

## Summary

Erewhon launched Bieber's smoothie on June 15, 2022. Home recipes spread on TikTok, Instagram and YouTube. Erewhon reported nearly 600,000 sales by August 2023. Later, a home kit sold out and reporters found Bieber's name removed from the menu.

## Timeline

- 2022-06-15 — Erewhon (Retail) — Erewhon made Bieber's Strawberry Glaze Skin Smoothie available at its Tonic Bars and for delivery.
- 2022-06-29 — Vital Proteins (Open web) — Vital Proteins published @BevsbyBeverly's home version of the smoothie, made for the brand.
- 2022-07-11 — KTLA 5 (Press) — KTLA taste-tested a smoothie sent by ingredient partner MALK; the segment named a July 15 end date.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hailey-bieber-strawberry-glaze-skin-smoothie

Cite as: How It Spread (2026). “Hailey Bieber's Strawberry Glaze Skin Smoothie.” Case HIS-00199. Spread Score v1.2: 33/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00199