# Harder, Feta, breakFaster, Stronger

> A four-brand Daft Punk riff ad was seen over a million times on social, Gymbox said.

- Owner: Surreal; Gymbox; Numan; cheesegeek
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2023-04-04
- Peak date: 2023-04-04
- Spread Score: 49 (Notable, provisional), v1.2
- Mechanics: Pairing, Press loop

## Summary

Four adjacent brand panels made one Daft Punk pun. The image reached r/DaftPunk, where u/Charlucifer explicitly credited Adweek’s Instagram. That surviving repost documents a route from marketing coverage into the song’s fan community.

## Timeline

- 2023-04-04 — Surreal (Open web) — Surreal posted the "harder, feta, breakfaster, stronger" creative on LinkedIn, thanking Numan, cheesegeek and Gymbox.
- 2023-04-04 — Andrew Tindall (Open web) — In a comment on Surreal's post, Andrew Tindall called it "more fake OOH."
- 2023-04-04 — The Drum (Press) — The Drum called it an online mock-up; Surreal would neither confirm nor deny it was a real OOH campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/harder-feta-breakfaster-stronger

Cite as: How It Spread (2026). “Harder, Feta, breakFaster, Stronger.” Case HIS-00824. Spread Score v1.2: 49/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00824